High school counselors play a critical role in guiding students through the college search and application process. To better support students and provide informed advice, many universities host counselor visits, offering an in-depth look at their academic programs, campus culture, and admissions policies.  During these visits, counselors have the opportunity to tour the campus, meet with faculty and staff, and engage in discussions about the university’s unique offerings. These interactions help counselors gain valuable insights into the types of students who would thrive at the institution, the application requirements, financial aid options, and any recent updates in admissions processes.